Monday
Aug222011

Toyota - Get Your Energy Back

The Toyota - Get Your Energy Back job was completed with Superglue. We shot in Shoreditch for a single night and the idea was to bring a CG transformation into the real world by projecting it onto a car.

Yo can see me looking very tired and explaining the job with my Superglue crew in this making of video

I always look so tired on shoots, but that's showbusiness. It's very glamorous staying up all night in gloomy tunnels in Shoreditch. The job went really smoothly in the end and there was a decent buzz generated around the net. Projection mapping events are becoming quite popular these days and it was nice to be doing this stuff before people really knew what to expect. One thing that made me laugh was this comment that appeared just after it went live.